Grapefruit Records began as a record label founded by Simon Joyner and Ben Goldberg in 2011 to release experimental and underground music. In 2015, Grapefruit began offering a wide selection of titles and music related merch from kindred labels sharing a similar ethos. 

To celebrate a decade of toiling online and to shake off the pandemic blues, in May of 2021 we decided to open a brick and mortar location in Omaha’s Old Market District with longtime Grapefruit co-conspirator, Mychal Marasco. We’ve added a large used vinyl selection and we’re expanding our overall selection now that we have more space for hosting a proper store. Visit the shop for local events and performances and get a discount on your records if you can beat Simon in ping pong.